ESPRO
We teamed up with friend and colleague We Ride at Dawn to help the ESPRO brand become more elevated within their visual presence. Getting strategic from a newly developed color palette, typography system, style guide creation and photography guidelines, the ESPRO team can confidently now relate to their core audiences on a deeper, more established level.
Deliverables
Brand strategy & visual identity
Creative direction & messaging/positioning by We Ride at Dawn
Brand Manifesto
Morning. Our day starts here.
The dim morning light gains strength as it moves across the landscape, into our home, over the pillow, across the counter-tops and on to our desk. It’s here that we seek warmth, comfort and energy.
At home or on the road our morning brewing ritual is a constant– grounding us in routine, building strength and motivation for work and play, fueling our passions. And let’s be very clear here, not just “any coffee” will do. Our expectation is for perfection in every cup, every day.
We wake up ready for greatness. We don’t wake up fueled for greatness... that’s ESPRO’s job. We own the morning.
Photography by ESPRO + We Ride at Dawn