Joyspring Vitamins

Joyspring is an all-natural vitamin company who produces organic vitamins for little ones. Joyspring recently landed an honorable place on the shelves of Whole Food’s Market and felt it was time to level-up the look and feel of their brand to compete with the big boys in their space. The overall goal was to develop a brand presence—focusing on their packaging as the hero—to outshine Joyspring’s competitors by creating a scroll-stopping look-and-feel that their core audience will immediately gravitate towards.

Carrying out the youthful, uplifting essence of the Joyspring brand, I developed a fresh, new color palette paired with an evolved spin on their previous logo. Incorporating line illustrations with a modern, fun flare—keeping current CPG branding & package design trends in mind throughout our strategic positioning—the new look and feel for Joyspring is elevated and shining brighter than ever.